If Pandora is sold, where is the way out for streaming media – Sohu Technology-www.274300.cn

If Pandora is sold, where is the way out for streaming media? Sohu technology, as the earliest music stream media, has been a tough day for Pandora. The latest news that is lost every year is that Pandora is going to be sold. According to the New York Times, Pandora has hired Morgan Stanley, the Wall Street investment bank, to start talking to potential buyers. The negotiations are still at an early stage, and they don’t necessarily end up reaching agreement. Not long ago, Pandora announced its full year performance in 2015. Although revenues increased from $920 million in 2014 to $1 billion 164 million, losses increased from $about 30000000 to $169 million. Affected by the performance, Pandora’s share price fell by 8%. In fact, Pandora has lost its trust in Wall Street in the past two years. At the beginning of 2014, Pandora’s share price was close to $40, with a market capitalization of over $7 billion, but for two years, Pandora’s share price has fallen by $8. This is undoubtedly a heavy blow for Pandora. In the current Pandora loss situation, to maintain the company’s operation, we must continue to accept a large amount of capital injection, and the depressed stock price is unable to help Pandora to convince investors to invest in their own. To reverse losses, Pandora can do two things. First of all, it can gain more users, so as to gain more discourse power when negotiating with the copyright owner, thus lowering the price of copyright. But in the past two years, the growth of Pandora users has encountered bottlenecks. By the end of 2014, the number of Pandora users reached 81 million 500 thousand, but then began to slow down. By the end of 2015, the number of users was 400 thousand less than before. Pandora can also choose to open up other services outside of streaming media. Previously, Pandora announced that it would buy online ticket platform Ticketfly at the price of $450 million, and Pandora could gain some additional profits from the ticket purchase. But according to the data released by Pandora, Ticketfly’s gross profit in the past two months is only about 30000000 dollars, which can not make up for the loss of Pandora. And the competition that Pandora faces is becoming more and more fierce. Spotify is looking for a new round of $500 million financing, and apple music already has 10 million paid subscribers. They all make the future of Pandora less uncertain. If Pandora is really going to sell, who will buy it? The record company may be, because the platform like Pandora might help to sing.

如果Pandora都要被卖了 流媒体的出路在哪里?-搜狐科技   作为最早的音乐流媒体,Pandora 的日子其实一直不太好过。每年都处在亏损状态当中的它最新传出的消息是 Pandora 要被卖掉了。   根据《纽约时报》的报道,Pandora 已经雇佣了华尔街投行摩根士丹利,开始接洽潜在的买家。目前的谈判都还在很早期的阶段,并不一定会最终达成协议。   就在不久前,Pandora 公布了 2015 年全年的业绩。虽然收入从 2014 年的 9.2 亿美元增长到 11.64 亿美元,但是亏损额也从 3000 多万美元增加到 1.69 亿美元。受到这份业绩的影响,Pandora 的股价随即下跌了 8% 。   事实上,Pandora 这两年已经渐渐失去了华尔街的信任。2014 年初,Pandora 的股价一度接近 40 美元,市值超过 70 亿美元,但两年来,Pandora 的股价已经跌倒了 8 美元。   这对于 Pandora 来说无疑是一个沉重的打击。在目前 Pandora 不断亏损的情况下,要维持公司的运营必须要不断接受大量的资金注入,而低迷的股价是无法帮助 Pandora 去说服投资人来投资自己的。   要扭转亏损的局面,Pandora 可以做两件事情。首先,它可以争取更多的用户,从而在和版权商谈判时获得更多的话语权,从而压低版权的价格。但是这两年,Pandora 的用户增长也遭遇了瓶颈。2014 年底,Pandora 用户数量达到 8150 万,但随后开始缓慢下跌。在 2015 年底,用户数量比之前少了 40 万。   Pandora 也可以选择去开拓一些流媒体之外的业务。此前 Pandora 曾经宣布以 4.5 亿美元的价格收购在线票务平台 Ticketfly ,从买票中 Pandora 可以获得一些额外的利润。但是按照 Pandora 公布的数据,Ticketfly 在过去两个月的毛利润只有 3000 多万美元,这无法弥补 Pandora 的亏损。   而且 Pandora 面临的竞争也变得越来越激烈。Spotify 正在寻求新一轮的 5 亿美元融资,苹果音乐也已经拥有了 1000 万付费用户。他们都让 Pandora 的未来变得不那么确定。   如果 Pandora 真的要出售,谁会买呢?唱片公司可能会,因为 Pandora 这样的平台可能会帮助唱片公司在数字时代里重新找到自己的定位。三星也被认为是一个可能的买家,因为三星可能需要 Pandora 这样的增值服务来增加自己的智能手机的吸引力,以便能够和苹果竞争。   但是这也说明一个问题。流媒体至今还没有找到独立的商业模式,只有依附于其他东西之上,或者是智能手机或者是音乐人,才能生存下来。相关的主题文章: