Web Site Marketing The Importance Of Linking-若槻ゆうか

When you are planning your website marketing strategy you need to consider the following: As much as 80% of the algorithm used by a search engine to rank a web site is dependant upon links to your web site from other web sites this should be central to any website marketing strategy. You also must have quality links to make the search engine take notice of your site. No quality links means you will never get a high ranking – its as simple as that. How Linking Points are calculated The following determine how many points your web site scores for a particular search phrase, and therefore how high your site ranks in the search engine results pages: Total number of links pointing to your site Quality of the sites linking to your site Text used in the link to your site (anchor text) The remaining 20% of the search engines algorithm takes into account the search engine friendliness of the site, site freshness, site content, etc. Linking and Your .petition If sufficient web sites link to your site with the correct anchor text, then your site will get top rankings. The more .petition there is for a particular search phrase, then the more high quality links youll require. For the highest .petition search phrases, your site will also need SEO, as some of your .petitors will have called in a search engine optimization consultant to help them with their web marketing strategy. Some of the top ranking web sites will also be using advanced techniques such as .XML feeds to reach, and stay at the top of the search engine results pages. All the above needs to taken into account before developing your web marketing strategy. Linking Strategies that dont Work Reciprocal link exchanges are basically dead the search engines know whats going on web site owners are linking to each other to boost their search engine rankings. To .bat this the search engines are now heavily discounting the value of a link from a web site, if the site receiving the link, links back i.e. a reciprocal link. Also you only want links that .e from web sites that are associated with your industry – i.e. they have a valid reason to link to your site. For example, if you are selling holidays, a link from a travel insurance .pany would be a quality link – one that is from a .pany selling pet food would not! A Link is a Vote for your Sites Content A link is like a vote for your content, and the search engines assume the more quality links you have, the more valid the content of your site is. Therefore, your web marketing strategy should be: 1. One-way in.ing links, i.e. a site links to you, but you dont provide a link back to their site. 2. Links from sites that have a valid reason to link to you. The Simplest Way to Get Quality Links The simplest and most effective way to get quality links on the Internet is to submit articles on topics related to your business or services, to article download sites with your article containing a live anchor text link back to your site. There are plenty of article download sites to submit to, and they place your information in front of millions of potential customers. Other web site owners also look through the download sites archives – looking for good content for their own websites. They will then host your article on their own site provided your articles professionally written. This causes your articles to spread out virally across the Internet, creating more links and traffic. Linking in this manner creates quality links and hot leads readers are already receptive to your offer because of the quality of the information provided by your article. By: sinuse – A Social Networking services in SALT LAKE CITY is the best marketing approach followed in the market, today. Adding to the significance of social networking service, me … By: Sonu Parashar – This article sheds light over SEO agency. Also, by reading the article you will .prehend the benefits of taking the services of an SEO firm and how you can choose one … By: Mrs.Bal Rai – Social Media platforms play a pivotal role for any business offering SEO services in Mumbai due to their wide reach. 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